Fashion styling and personal projects

Working as a fashion stylist, I found something that changed how I see work. And my life.

I learned the importance of having personal projects.

Working with clients was exciting, but it also had its limits. The looks had to be polished, marketable, and, more often than not, safe. There wasn't much room for experimentation, risk, or creative expression.

That's why testing became so essential.

Testing is what we call those unpaid projects where stylists, photographers, models and other creatives come together with no agenda other than to create. It allowed us to take risks, combine aesthetics and see where our ideas would take us. Without the limitations of a client brief.

And I realised that this is something everyone needs.

Somewhere along the way, we've been told that creativity is reserved for artists, designers, writers, or musicians—people with officially creative jobs. But that's not true.

Creativity is for everyone.

It's about finding ways to express who you are, whether that's through the way you dress, the way you decorate your space, or even how you put together a meal. And the more you make space for it, without judgement or expectation, the more it becomes a form of self-validation. A way to say: this is me.

That's why I created my 28-Day Creativity Journal: to help you explore self-expression in your daily life, no matter what you do.