Is timeless fashion making you invisible?

Timeless dressing is the safest way to look good. And investing in the right classic pieces, such as a beige trench coat, a crisp button-down or a tailored blazer, means you'll never get it wrong.

At least that's what we hear time and time again, but how true is it?

Timeless style isn't neutral. It's just another box.

What's considered timeless isn't universal. It depends on who's making the rules.

In Ancient Egypt's New Kingdom, timeless was shaved heads, statement jewellery, and linen draping. And in 18th-century France, it meant sky-high wigs, embroidery, and huge gowns.

Timeless is just a trend that's been around long enough to feel like a rule. And to continue our pattern, we are here to break the rules.

Today's timeless is associated with understated, minimal and quiet.

For some, that's their dream wardrobe. But for others, it's just another way to disappear.

So if timeless makes you feel invisible, erases your personality and stops you from having fun with fashion, then that's not your timeless. Maybe it's another way to prevent you from taking up too much space.

There's not only one idea of timeless, it's what works for you. It doesn't have to be classic, but clothes that make you feel at home.

Ready to break more fashion rules? UNLEARN is for you.